Tag Archives: barriers to buy

768-774 S. Żakowska-Biemans
+Factors underlying consumption of organic food in the opinion of Polish consumers
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+Factors underlying consumption of organic food in the opinion of Polish consumers

S. Żakowska-Biemans

Department of Organization and Economics, Faculty of Human Nutrition and ConsumerSciences, Warsaw University of Life Sciences, ul. Nowoursynowska 166, 02-787 Warszawa

Abstract:

Organic food market in Poland is still at the early stage of development and there are many barriers to overcome, related to both supply as well as demand for organic produce, in order to develop domestic organic food market. Analyses of own data from 2004, 2005 and 2007 face to face interviews with representative samples of Polish consumers show that the most important factors driving purchases of organic food are health, safety and taste. However, other concerns like animal welfare are also pronounced. Organic food have positive connotations in the opinion of Polish consumers. Besides the positive points of organic food, various negative comments also arose, resulting not so much from the essence of organic food itself, but its availability, information on organic food as well as the feeling it is overpriced.

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