Pilot study of variability on demand and knowledge concerning organic food on an example of two Polish regions
Department of Production Management and Engineering, Warsaw University of Life
Sciences, Nowoursynowska str. 164, PL 02-878 Warsaw, Poland
The paper focuses on showing variability of knowledge and demand for organic food in two regions of Poland, i.e. Świętokrzyskie and Mazovian provinces. The selected for detailed investigations Polish regions differed in society wealth. Mazovia province with capitol (Warsaw) is reach as opposed to Świętokrzyskie – mountain province with dominance of more difficult conditions for comfort and affluent life. Basing on questionnaire the group of respondents’ attitude towards organic food was recognized and compared. The problems included in the questionnaire there were factors influencing the organic food buying, factors which influence about the resignation of organic food buying, the availability of information about organic food, availability of organic food in selected regions, requirements for organic food, most frequently purchased organic products, place where consumers buy organic food, consumption frequency of organic food, factors influencing the choice of organic food. The comparison of two provinces indicated differences within the meaning of organic food as well as autonomy in consumer behaviour. Polish society is characterized by a growing interest in organic food. The production industrialization and mass food processing causes people to look for some alternatives. Organic farming gives people that chance. In the conclusions, we have formulated a term mean that due to the consumption of organic products – ‘we are what we eat’.