Using machine learning techniques to assess the technology adoption readiness levels of livestock producers
¹SBA Research, Complexity and Resilience Research Group, Floragasse 7/5,
AT1040 Vienna, Austria
²University of Vienna, Kolingasse 14–16, AT1090 Vienna, Austria
³TU Wien, Data Science Unit, Floragasse 9-11, AT1040 Vieanna, Austria
⁴Institute of Agricultural Economics, Nonprofit Kft., Zsil u. 3–5, HU1093 Budapest, Hungary
⁵AgHiTech Kft, Kisbacom utca 1, Budapest, Hungary, 110, Budapest, Hungary
⁶Wroclaw University of Environmental and Life Sciences, Norwida Str. 25,
PL50-375 Wroclaw, Poland
*Correspondence: kmallinger@sba-research.org
Abstract:
Technology adoption in agriculture, particularly in precision livestock farming (PLF), is often hindered by a range of barriers such as high investment costs, limited infrastructure, and uncertainty regarding the reliability and integration of new systems. Understanding these barriers is crucial for promoting the uptake of innovations that enhance sustainability and productivity. This study investigates technology adoption barriers in precision livestock farming to support sustainable agricultural development. A survey of 266 farms across several European countries and Israel was conducted to assess existing infrastructure and farmers’ attitudes toward smart farming technologies. Using machine learning techniques, farmers were grouped into two clusters representing different levels of technological readiness. The study identified the most prominent factors influencing technology adoption, including the presence of smart technologies on-site, market accessibility, cost efficiency, and the ability to manage labor shortages. A Logistic Regression model further demonstrated high predictive accuracy for farmers’ technological readiness based on these characteristics. These findings provide valuable insights into the main drivers and barriers of PLF adoption and highlight the relevance of data-driven approaches for requirement analysis and targeted policy interventions. By uncovering critical user traits and adoption barriers, this study offers structured guidance for policymakers, industry stakeholders, and researchers to foster the broader adoption of precision livestock technologies.
Key words:
cluster analysis, machine learning, precision livestock farming, survey design, technological barriers